My business sometimes feels like a small island. I occupy it, pretty much, alone and gather what I need to sustain myself by cultivating its opportunities with the time I have available. When things go well I get exciting projects and I find myself fully absorbed in a different business. It’s like leaving my own island and pitching a tent on somebody else’s and there in lies the problem.
My most recent opportunity is with Naumu. I am working on their brand identity and messaging as they hurtle towards the exciting, January launch of their beta offering.Naumu is building a place where people, like me, with small businesses can stay active in business development and lead generation while focusing on serving current clients. The are addressing the major frustration and the highs and lows of delivering creative services and finding yourself pulled of track towards your own long term goals because of the need to become so absorbed in your clients vision. I am looking forward to having the ability to consistently activate my existing networks and connections so that I can plan my work and see further down the line towards the kind of growth that I want for my company. Just thinking about that makes me feel like possibilities will open up while I continue to do what I love and what I am best at.
Sara
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