What's In a Name

So our venture has found a name. Naming is hard! I have memories of reeling in shock at the amount of money top flight naming shops, like our very own Lexicon here in the bay area charge for the process and that's before you even get to securing the url or dealing with trademark issues and the like. Over the course of my experience with these projects I have learned never to take on a naming project with anything but the most serious consideration and to charge about 10 times what I think I should for the work which always ends up being monumental.

Our own process was akin to a well executed boomerang toss. We started with something in our hand and then we poured our all into launching it into the air. It makes a perfect (think hours of meetings, late nights spend with Gdaddy, lists and lists of unlikely possibilities and a couple of real gems that belong irrevocably to another) arc. Ultimately we found ourselves right back where we started with exactly what we had to begin with. I have no problem with that outcome because it validates the initial impulse and reminds you to appreciate what you have. A broader lesson in life but that is for another time.....

Highlights along the way were plu.me - we loved the hydrodynamic fluid motion of that word but couldn't seem to get away from it's feathery friends. Funniest by far was Lead Balloon..... Lead Balloon.... get it? Chuckles! Aireal was good but lost it's appeal in direct proportion to its owners willingness to negotiate the price from many thousands of dollars to not very many dollars at all. Just took the shine off. Our name is BIZILY. Make of it what you will. We are pretty psyched and one step closer to our pending launch.

Sara